Your company website is a reflection of you and your business. You don’t just want people to visit the site; you want them to stay and look around it. If you have a high bounce-rate, as in people leave your site too quickly, you will find it tricky to gain a dedicated following. The design of your site could be the problem here, especially if you have not updated it in quite some time. If you are not generating the traffic you need, read these crucial reasons people could be leaving your site.
1. The design is over-complicated
When people visit your page, they want all the information they need, and they want it fast. If the design of the site is busy, they won’t be able to find what they need. The usability of the site has a massive impact on whether people stay or go. If someone can’t figure out how to use a site, they will find another page to look at instead. If the layout is confusing, you will lose clients. It is just that simple.
2. There are too many pop-ups
You might think that pop-ups are an excellent way of generating an extra revenue stream for your company. While it might make you money, it can be an issue for users. People associate pop-ups and flashy adverts with viruses and malware, so they steer well clear of these sites.Hint: Use sponsored content to generate revenue and cut down on ad space.
3. You use a standard WP theme
If you don’t have a bespoke site or you have downloaded a free WordPress theme, it will show. You might think that people don’t pay close attention to the style of the site, but they do. It is always better to have a tailor-made site, rather than one users have seen a thousand times before now.
4. It is not a responsive site
In the modern world, people no longer view sites solely on their laptops or computers. These days, people use their phones and tablets to browse the web. If your site is not responsive (i.e. it is not tablet or phone ready), it will put users off. You need a flexible site, which users can view no matter what device they use.
5. Your links redirect the user
Again, there are many reasons you might want to redirect users to a different page or, indeed, an advert. Avoid doing so wherever possible. When users click a link, they want to go to a particular page. They will not like the fact that you are wasting their time with redirects and advertising.
Hint: Avoid redirect links wherever possible.
6. It takes too long to load the site
Having a million different plugins might make your site look intriguing, but what does it do to the load-time? You might have super fast internet, but not all your customers will have the same. If it takes more than a few seconds or so to load a site, people will not wait around, and you will lose their interest.
The general design of a website is massively important when it comes to gaining traffic. If you want to be a success, you need to ensure that you don’t make any of these hazardous mistakes.