Subscribers can unsubscribe at any time from you mailing list. How is this an advantage, you may ask? There will be people who are getting your E-Mails, who do not want to receive them any longer.  In fact some people may get upset about receiving too many Emails in their inbox. You would want to avoid this type of customer who could mark you as spam simply because they had a bad day or because they are bothered with emails they do not want to receive. Anti-spam systems share this information and if enough recipients report the same message as spam many more people do not receive your email. Providing a link to unsubscribe or even to “report as spam” (which is better than reporting to an external anti-spam server) is a much better solution. And besides, if a subscriber knows that he can quit receiving these emails at any time, he might decide to receive them for a little longer, especially if your emails are interesting.

Let your subscribers choose what type of information they are interested in and then target them according to that information. This will be much more effective, since every time they receive an Email from you, it will be something worth reading. The Email Marketing System Strategy will allow us to set up interest groups / product groups / mailing frequency, etc to your liking.

If you sell online products, you can improve customer loyalty and repeat business massively by using Automated Emails (see the 3/47/50 rule). For example: If a visitor to your Web Shop has added products in the shopping cart but then he didn’t go through with the purchase, you can remind him about the items that he originally intended to purchase. Some companies send up to 5 emails on abandoned shopping carts in order to close the sale! If you have no system in place to contact those customers automatically, you will miss those sales. An additional benefit to our “Automated Email System Set Up” is the ability to send a message automatically several days after delivery of the items to ask if everything was ok and invite the customer to review your product. This is extremely important as we set up the Web Shop for you – product reviews provide confidence for other visitors to help close future sales.

To avoid Emails being blocked by spam filters, the Sending Engine can email messages out optimized in phases. As you know, the best designed email will be useless if it does not arrive! Our Email Marketing System knows what the best time of the day is to deliver emails, so that they will be read. This know how is provided by the anonymous analysis of millions of emails that are sent worldwide through this platform and how readers react to marketing emails in certain industries.

It is statistically proven that marketing emails with a personal salutation get read more frequently and pass spam filters better than anonymous emails. We send our Emails with “Dear Michael Smith”, or “Hey John” or whatever salutation is preferred by your company.

You can track who opened your email, who clicked on a link and who ordered something in your Web Shop.  All of this can be viewed with the click of a button.